VEGAN PETEPACKAGING DESIGN | BRAND IDENTITY2022
VEGAN PETE
Client:
EgeSun
Brand:
Vegan Pete
Industry:
Food
Project Type:
Logo | Branding |
Packaging design | PoS materials
‘Vegan Pete’ is a branding and packaging design project that I was working on for a company which
introduced a new meat substitute to a German market, namely, banana blossoms. The main accent throughout brand identity was made on personality of Peter Huebner, who is the promoter of vegan food in Germany. The values of the company were of the highest importance, that is why the choice of colors and packaging materials are bound to the animal- and eco-friendly strategy of the company.
The challenge of the project is to preserve the consistent visual language throughout a big range of products.
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